A Few Pennies Well Spent
Tuesday, August 13th, 2019
It was successful US merchant John Wanamaker (1838-1922) who founded a chain of retail stores that became part of Macy's who coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
When John Bradshaw and Son posted an advert in the 1956 Cheshire year book they probably didn’t expect to be making sales from it more than half a century later, in marketing speak, “I wonder what ROI that campaign generated?”
Britannia Bradshaw ...
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